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21st Century The Prestigious Brand



21st Century The Prestigious Brand Award





What is 21st Century The Prestigious Brand Award?


• Largest Number of Honorees & Nominees in Asia
• Most Valuable Brand Award in Asia
• Most Prodigious Business Award in Malaysia
• Biggest and Strongest Award in Malaysia

21st century The Prestigious Brand is created to celebrate those outstanding and successful 'Brand' in this 21st century. Launched in 2010, this recognition award being acknowledged as the most prestigious and most representative annual brand award program in Asia. It is well-supported by the Asia leading Commercial Association, and national sectors.

Besides showcasing the achievements of 21st century The Prestigious Brand, this award also provides a premium platform to benchmark the 'Brand', as well as enhance their intellectual properties and brand image in the global marketplace. We set up 9 categories with strict accreditation criteria, as a Bid to foster "trans-century talents", encourage people prepared to face the next century challenges and opportunities.




Objective


• Gathered elites and bring the essence of success to the new era of humanity success
• Give proper recognition to the outstanding & successful brand icon
• Innovate and add value to the award winners, in order to compete effectively in an increasingly competitive global market
• Nurture and promote emerging brands to be global brands
• Equip Award winners in facing the challenges and opportunities arising from globalization and trade liberalization
• Carry out cooperation with other developing countries and provide services to cooperating countries on the basis of mutual benefit



Definition & Selection Criteria of Award



Prestigious Service Quality Award


Definition
This is bestowed on nominees that provide outstanding services in the service delivery industry.

Selection Criteria
Nominees must have contributed to enriching the economic and/or social life of the local and international communities they serve, beyond the strict requirement of excellent service delivery through positive, discretionary initiatives and imaginative use of resources.



Prestigious Product Quality Award


Definition
This is bestowed on nominees that commercialize and produce outstanding products in the market.

Selection Criteria
Nominees must possess products with product verification, product validation, and product qualification.



Prestigious Health & Beauty Award


Definition
This is bestowed on nominees that commercialize outstanding Health & Beauty products/services in the market.

Selection Criteria
Nominees must possess products with product verification, product validation, and product qualification.



Prestigious Company Award


Definition
This is bestowed on the corporate that excel in every aspect of their corporate performance.

Selection Criteria
Nominees must have performed extremely and equally well in all five core judging criteria, namely business and company, management philosophies, products and markets, operations and technologies as well as financial performance.



Prestigious Entrepreneur Award


Definition
This is to recognize a successful individual who is an outstanding entrepreneur and leader of the industry.

Selection Criteria
The award recipient must exhibit entrepreneurial spirit and must originate from a small/medium businesses. His/her achievements must be impressive to inspire and motivate the thousands of SME entrepreneurs.



Prestigious Personal Improvement or Accomplishment Award


Definition
This is to recognize a successful individual who is an outstanding person and famous of the industry.

Selection Criteria
The award recipient must exhibit humanity spirit. His/her achievements must be impressive to inspire and motivate human.



Prestigious Economic Contribute Award


Definition
This award is to bestowed on the nominees who grew from either a family-owned or micro operations and has successfully made the transition from such operations to become public-listed companies. There is no cap on turnover.

Selection Criteria
Nominees must have secured a 5 years public listing on any stock exchange either in Malaysia and/or Overseas and have continued to excel in their businesses. These companies reflect the achievements of its founders and serve as a shining example of entrepreneurship, perseverance and strategist.



Prestigious Politic Contribute Award


Definition
This award is to bestowed on the politician who serve their communities and nations with humility and integrity, dedicating their lives to the society.

Selection Criteria
Invitees must be members of the parliament, and secured a 12 years public service. These invitees qualify for public service in ways that effectively serve the cause of safe, healthy, equitable and diverse societies existing in an interdependent world and shared ecosphere.



Prestigious Cultural Achievement Award


Definition
This award is to bestowed on the organization and/or individual who have served culture and have a significant impact on the development of literature, criticism, intellectualism, philosophy, humanities, economics, applied and theoretical sciences, medicine, and arts.

Selection Criteria
Nominees must have played a prominent and proactive role in the promotion and development of culture. They taps the connotations of historical culture, and introduces new vital factors.



Prestigious Corporate Social Responsibility Contribute Award


Definition
This award is to salute the organization that contribute to the sustainable development and subscribe to the 'Triple Bottom Line' principles. They must not only be seen to be socially responsible within the realm of CSR but they have to integrate the principles and practices of social responsibilities that goes beyond making profit and as such the organization have to practice good governance, fair trade practices, care for environment and observe the labor and human rights of the society.

Selection Criteria
To be eligible, CSR initiatives must have taken place (either in part or in full) during the last 2 years. CSR projects may be already completed or are ongoing.



Master Class Award


Definition
This award is to salute the corporate and/or individual whom is a leader in their own field and possibility of achievement or excellence.

Selection Criteria
Nominees must have performed extremely and equally well in all five core judging criteria, namely business and company, management philosophies, products and markets, operations and technologies as well as financial performance.